READY SET

---

Did your eyes get wide too? That was the assignment. I had a cast of three, a PA, and a van driver. The client provided the story beats, but it was up to me to find the locations, fill in the creative blanks, and capture 30 individual ads across five brands, all in a single eight-hour shoot day.

I scouted the locations the day before, so I knew where we needed to be, when we needed to be there, and what obstacles we might encounter. Working with the PA, we mapped the route, the set-ups, and the story beats we needed to capture. They say it's all in the prep -that was never more true than here.

With time for a couple of quick takes each every decision had to count. The storytelling, performances, framing, and movement all needed to work quickly and efficiently. The result: six distinct branded spots captured in one day, each designed to deliver maximum impact in minimum screen time.